This Privacy Policy explains how Aurra ("we", "us", or "our") collects, uses, stores, and protects your personal data when you use our AI companion platform, including avatar creation, text, voice, and video interactions.
1. Information We Collect
We collect the following types of information when you use Aurra:
- Account Information — your name, email address, and password when you create an account.
- Media Uploads — images, voice samples, videos, and documents you upload for avatar creation and training.
- Interaction Data — text messages, voice recordings, and video sessions exchanged with your AI avatars.
- Usage Data — session durations, feature usage, credit consumption, and platform activity logs.
- Payment Information — billing details and transaction records processed through our payment providers. We do not store sensitive card or banking information directly.
2. How We Use Your Information
- To create and manage your account and provide access to the platform.
- To generate, train, and operate AI avatars based on your uploaded media.
- To process subscriptions, credit purchases, and billing transactions.
- To moderate content and enforce our Avatar Usage Guidelines and Terms of Service.
- To improve platform performance, fix issues, and develop new features.
- To send transactional communications such as billing confirmations, renewal reminders, and account alerts.
- To comply with legal obligations and respond to lawful requests.
3. AI-Generated Content & Avatar Data
Media you upload (images, voice samples, videos) is processed by AI models to create and operate your avatars. This data is used solely for the purpose of providing the avatar service to you. We do not use your uploaded media or AI-generated content to train general-purpose AI models or share it with other users without your explicit consent.
4. Sharing of Information
We do not sell your personal data. We may share your information only to the extent necessary with:
- Payment processors (e.g., Razorpay) for transaction processing and subscription management.
- Cloud infrastructure & AI service providers for hosting, storage, and AI processing required to operate the platform.
- Analytics providers for platform performance monitoring and improvement.
- Law enforcement or regulatory authorities where required by applicable law or to protect the safety of users.
5. Data Storage & Retention
Your data is stored on secure servers with appropriate technical and organisational safeguards. We retain your data for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Upon account deletion, your personal data and uploaded media will be securely deleted within a reasonable timeframe, except where retention is required by law.
6. Your Rights
Subject to applicable law, you have the right to:
- Access information about the personal data we hold about you.
- Request correction of inaccurate or incomplete personal data.
- Request deletion of your account and associated data by contacting us at hello+support@imitatelabs.ai. We will process your request within a reasonable timeframe.
- Withdraw consent for data processing where applicable, subject to contractual and legal limitations.
- Export your data in a portable format where technically feasible.
Withdrawal of consent may affect your ability to use certain features of the platform.
7. Children's Data
Users under the age of 18 may use Aurra only under the supervision and guidance of a parent or legal guardian. The parent or guardian is responsible for the minor's activity on the platform and must consent to these policies on their behalf.
We do not knowingly collect personal data from children without parental consent. If we become aware that a child has provided personal information without appropriate parental consent, we will take steps to delete such data promptly. Parents or guardians may contact us at hello+support@imitatelabs.ai to request removal of their child's data.
8. Security Measures
We implement reasonable security safeguards including encryption, access controls, and regular security assessments to protect your personal data against unauthorised access, disclosure, alteration, or loss. However, no system is completely secure, and you acknowledge the inherent risks associated with digital transmission and storage.
9. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The latest version will always be available on this page. Continued use of the platform after changes constitutes your acceptance of the updated policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at hello+support@imitatelabs.ai.